The Impact Of Applying Social Responsibility On Achieving Competitive AdvantageFrom the point of view of workers in the Syrian private banks

Abstract

This study aimed to determine the level of application of social responsibility and to test the impact of its application on competitive advantage. The study sample consisted of 37 respondents working in the management of private Syrian banks listed on the Damascus Stock Exchange. In order to achieve the objectives of the study, the researcher designed a questionnaire to collect data. The results of the research indicated that the level of competitive advantage with its dimensions (differentiation - response - cost) is an average level for the three dimensions, and the level of application of social responsibility with its dimensions (philanthropic responsibility) was medium, while the rest of the dimensions (Ethical responsibility - Rights responsibility - economic responsibility) differed from average. And I figured that out

- Social responsibility (the ethical dimension - the philanthropic dimension) is not affected by any of the dimensions of competitive advantage (differentiation - response - cost), while social responsibility (the Rights dimension) is influential in the two dimensions of differentiation and response from the dimensions of competitive advantage. It is not influential in the dimension of cost. and responsibility The social (economic dimension) is influential in the cost dimension of the dimensions of competitive advantage. It is ineffective in the dimensions of differentiation and response from the dimensions of competitive advantage.