Impact of change management strategy in the admission of students of the Faculty of Tourism, Damascus University for the credit-hours system
Keywords:
Kotter Model in Strategic, Change Management, Accept ChangeAbstract
This study aims at analyzing the extent to which the students of the Faculty of Tourism at Damascus University accept the process of managing change from the semester system to the credit-hours system, using the Kotter model to manage a strategic change process.
324 students from the College of Tourism participated in the study. The results of the research show that for the success of a change in the University of Damascus must be installed changes, and make them part of the culture of new work and part of the institutional work, otherwise the change will not achieve its goals by moving to the new situation, as happened at the Faculty of Tourism;
While the process of change management has contributed to the acceptance of students to the new system of credit-hours, the creation of the need for change, the formation of an alliance, and create a vision of change, and delivery to students, in addition to
the empowerment of students, and remove obstacles, and achieve short-term successes, The changes have all contributed to the success of the change process and to the acceptance of students.
While new changes in college culture have not been established and have not become part of institutional work, leading to the college's return to the old semester system.