Digital Impact On Sustainable Performance "A Field Study In The Syrian Telecommunications Company"

Abstract

The study aimed to measure the impact of digital transformation on the sustainable performance of the Syrian Telecommunications Company during the year 2022. To achieve the goal of the study, a questionnaire was designed according to a five-point Likert scale consisting of two parts. The first includes demographic variables, while the second includes two main axes. The first is the independent variable, digital transformation, The second axis includes the dependent variable, sustainable performance. The questionnaire was distributed to workers under job titles (general director, central director, department directors, management follow-up director, department heads, department heads), numbering /221/ individuals, of which /184/ questionnaires were retrieved, all of which are valid. For analysis, the study sample size is /184/ respondents, which constitutes 83% of the size of the study population, which is a very high percentage. The descriptive analytical approach was relied upon, and the data was analyzed using the statistical program (SPSS) and appropriate statistical methods. The study concluded that there is a positive moral impact of digital transformation on sustainable performance in its three dimensions (the economic dimension, the social dimension, and the environmental dimension). Based on the results obtained, the study suggested the necessity of adopting and applying digital transformation mechanisms and strategies in public agencies in a way that contributes to improving sustainable performance while keeping pace with technological and technical developments related to digitization and digital transformation.