The Impact of the Communicator's Personality on Speed of Decision-Making in Media InstitutionsGeneral Organization of Radio and TV in Syria as a model

Abstract

This study aims to know the impact of the communicator's personality on speed of decision-making in media institutions, by taking the General Organization of Radio and TV Syria as a model. To achieve the study objectives, the descriptive approach was adopted by distributing a research questionnaire to an intentional sample of workers in the General Organization of Radio and TV in Syria, with a total number of (100) workers, (92) questionnaires were considered as valid for analysis with a recovery rate (92%). Data were collected and analyzed, hypotheses were tested using the SPSS statistical package for social sciences.

The study concluded to a number of results, the most important of which are: Specifying the features of personalities type in the administrative communication process (conscientiousness- openness- agreeableness) in the General Organization of Radio and TV in Syria, while there was no presence of both neuroticism and extraversion patterns according to the opinions of the study sample members. There is also speed in decision-making among those in charge of the administrative communication process in the

institution under study. The results of the study also showed a positive effect for each of the personality types process (conscientiousness- openness- extraversion- agreeableness)  in the General Organization of Radio and TV in Syria in achieving the speed of decision-making, while there is no statistically significant effect of the neuroticism pattern on the speed of decision-making by the person in charge of the administrative communication process in the body studied.