The Strategy of Fear Calls (Fear Appeal) And Its Impact On Marketing Innovation

Abstract

" The Fear Appeal" Is A Strategy That Relies On Inducing Fear In The Hearts Of Recipients Of All Ages. It Depends on Identifying the Harmful Consequences of Not Complying with A Promoted Recommendation. It Usually Aims to Warn Individuals of a Potential Danger So That They Can Avoid Harm from Erroneous Behavior or In Order to Take Proactive Steps to Prevent Harm from Occurring.

Fear Appeals Are Effective Strategies Because They Can Influence Thoughts in Predictable Ways and Can Stimulate Changes in Attitudes, Intentions, And Behaviors Through The Cognitive And Emotional Features That Make Up The Strategy.

Its Effective Impact Appears Among Different Age Groups Because It Relies on Encouragement And Intimidation, Causing More Demand For The Product, Which Achieves The Desired Goal For Any Company, Whether By Increasing Sales And Profits Or A Good Reputation In Competing Circles, To Ensure The Continuity Of The Company, By Relying On The Innovative Smart Idea.