Marketing knowledge in private Syrian universities and its relationship in achieving competitive excellence in university services

Abstract

The aim of the current research is to know the relationship between the degree of marketing knowledge in private Syrian universities and the achievement of competitive excellence in university services, and the differences between the averages of the responses of the sample individuals to the degree of marketing knowledge and the degree of university services in private Syrian universities according to the research variables (job title, administrative position).

The research used the descriptive analytical method and one of its tools represented by  the questionnaire that was applied to a sample of (70) members of the teaching staff in the private Syrian universities. The research reached several results, the most important of which were: Availability of medium-level marketing knowledge in private the Syrian universities.

Achieving competitive excellence in university services with a high degree in the Syrian private universities.

- There was no statistically significant correlation at the significance level (0.05) between marketing knowledge and competitive distinction in university services in private Syrian universities from the viewpoint of the study sample individuals.

- There were no statistically significant differences between the averages of the study sample individuals in the total degree to identify marketing knowledge according to the variable of the job title and the administrative position.

- There were no statistically significant differences between the averages of the study sample individuals in the total degree to identify competitive excellence in university services and in all of its sub-axes according to the variable of job title and administrative position.