The impact of Knowledge Management Processes on Enhancing Organizational Identity"A Case Study in Al-Shams Private Educational Schools in the City of Suwayda"

Abstract

This study aimed to identify the effect of knowledge management processes on enhancing organizational identity and to consider that knowledge management processes have a clear impact in strengthening the organizational identity of workers in Al Shams Private Schools in Sweida city, this is reflected positively on improving the performance of organizations and the same time it is considered as important means and methods in achieving excellence, growth and increasing the efficiency of the organization The place of study. To achieve the objectives of the study، the researcher designed a questionnaire to collect primary data from the study population consisting of (95) individuals which (95) questionnaires were distributed to the study population, and (68) valid questionnaires were retrieved for the study, with a response rate of (%71.6) according to the comprehensive survey method and using the research strategy (Case Study).In light of this, data was collected and analyzed and hypotheses tested using the statistical package for social sciences SPSS 22.0, where the researcher relied on the descriptive approach.The main  results of  the resarech: The process of generating practical knowledge was the most influential in enhancing the organizational identity in the organizations under study, ranked second (knowledge storage), third (knowledge application), and finally (knowledge dissemination).Also, the level of organizational identity was high for all fields of study related to organizational identity