Measuring The Impact of Digital transformation on Companies ValueBy applying it to the Companies Listed on Damascus Stock Exchange

Abstract

The research aimed; to identify the concept of digital transformation and, its importance, benefits and obstacles, In addition, to measure the degree of digital transformation in companies listed on the Damascus Stock Exchange and test the difference in the impact of digital transformation on companies listed on the Damascus Stock Exchange depending on the measure of the company’s value.  This is done by following the method of comprehensive inventory of all the websites of the companies in the study sample, by inventorying all items representing the degree of digital transformation (digital communication tool, e-commerce, operations management, information about the digitization of activities) and testing this impact on the company’s value with its accounting and market standards. The study

reached some results, the most important of which are: The companies listed on the Damascus Stock Exchange are moving towards digital transformation, but with a weak start, as it varies depending on the sector to which they belong. The banking and communications sector comes first, constituting 34% in terms of electronic payment service and website service, and then insurance comes first. The second rate was 24%. The impact of digital transformation on the company's value also varies depending on the scale expressed, as digital transformation has a moderate effect on the company's value measured by the Tobin'sq scale and is associated with it with a third-degree relationship (cubic model). Digital transformation also had a weak effect on the company's value as measured by the turnover rate, and linked to a third-degree relationship with it (the cubic model). Digital transformation, company size, and financial Leverage rate do not affect the company's value as measured by return on average assets.