The reality of strategic planning in non-profit organizations "A field study in the Syrian Arab Red Crescent"

Abstract

The study aims to examin the availability of strategic planning in non-profit organizations, taking the Syrian Arab Red Crescent as the field of study. We follow the descriptive statistical approach using questionnaire as a tool for collecting data from a sample of 206 workers in the organization. The study uses the statistical program SPSS for data analysis and hypotheses testing. It concluds that there is a general agreement that strategic planning do exist in the organization with its studied dimensions (organization mission - future vision - strategic Goals - environmental analysis). In The first place of these dimensions comes the "organization’s vision", which indicates that the organization gives great importance for its vision. Next comes "mission dimension" indicating that the organization has a clear vision that is understandable to all employees and that it seeks to put it into practice. The results of the statistical analysis shows that there was no effect of demographic variables on the sample’s opinions about the availability of strategic planning in the organization under this study. Finally, the study provided some suggestions which might help he organization under this study to develop its strategy and its strategic vision.