The Relationship Between the Acceptance of the University Youth for E-Shopping and their Intention to Use it Depending on Unified Theory of Acceptance and Use of Technology

Abstract

The researcher aimed from this study to identify the relationship between the acceptance of the university youth for e-shopping and their intention to use it depending on unified theory of acceptance and use of technology,  by studying the factors (expected performance - expected effort - social impact) that constitute the dimensions of the unified theory of acceptance and use of technology and its relationship to the intention of university youth to use e-shopping, using a survey approach, identifies the research community with university youth and the researcher distributed a sample of 201 Single.

 The most prominent finding were The presence of an intention of university youth in the use of e-shopping, there is a statistical relationship between the expected performance of e-shopping The university youth and structural relationship between the expected effect of e-shopping and intention to use, as well as a statistically relevant relationship between the social impact among university youth and the intention of use, and there are statistically significant differences in intention to use Syrian youth for e-shopping among type categories, and statistical differences In the intention of using Syrian youth for e-shopping among age groups, while there are no statistically significant differences in the intention of using Syrian youth for electronic shopping among income groups.