Employment Of Interactivity Elements In Achieving The Persuasive Design At RT Arabic Website

Abstract

This research aims to monitor the use of interactivity elements in achieving a persuasive design for the website of the RT Arabic satellite channel, as it is a global media channel that presents itself in several languages through traditional media and electronic media, by monitoring the elements that represent levels of interactivity, and the elements of persuasive design that intersect with them. Using a survey approach, the research reached a number of results: the most

important of which is employing all the elements that serve the process of searching for information and browsing, and employing links so that the process and selection becomes easier, in addition providing polls and providing courses, while building direct communication through the elements of dialogue and chat was neglected.