The Importance of Tangible Cultural Heritage in Tourist MovementThe Case Study: Heritage Site of Amrit in the City of Tartous

Abstract

Tangible cultural heritage contributes to revitalizing tourism by attracting visitors, enhancing cultural awareness, supporting the local economy, preserving cultural identity, and promoting cross-border communication and cross-cultural understanding. The Amrit site faces major challenges in its management, which hinders the revitalization of tourism at the site. The research aims to identify the elements of tourist attraction and to know the opportunities available to improve the management of cultural heritage at the site, in addition to the possibility of successful cultural heritage management in attracting tourists. The research attempts to analyze the current situation at the Amrit heritage site and propose a model for managing cultural heritage. The research relied on the descriptive approach in a style Analytical. The research concluded that the tangible cultural heritage plays a vital role in enhancing tourism to the Amrit heritage site if it is exploited using the correct scientific methods. The research recommended the necessity of using advanced restoration techniques to preserve the heritage site in accordance with international standards and setting a schedule for regular maintenance of the site to ensure the stimulation of tourism. Sustainable on site.