The study of attitude towards online electrical appliances purchasing by using Technology Acceptance Model (TAM) A field study on internet users in Damascus

Abstract

This study aimed to study the consumer attitude towards online electrical appliances purchasing. For the purpose that It's dependent on the positivism philosophy and the deductive method, so It's used the questionnaire tool to collect the required data from the responders.  The number of questionnaires was 120. which were analyzed by using SPSS V26. Finally, the study revealed a significant effect of perceived Usefulness, perceived ease of use, and trust on attitude towards online purchasing. Also, it found there was no significant difference in attitude towards online purchasing among age group and education level group.  while there was a significant difference in attitude towards online Purchasing among gender.