Employing Artificial Intelligence to Enhance the Sustainability of Ecotourism (A case study of Lattakia Governorate)

Abstract

Eco-tourism constitutes one of the sustainable domains which a lot of the world countries seek to reach in today’s world which witness an environmental awareness that goes in steady steps towards sustainability in all domains. This awareness goes side by side with rapid technological developments which greatly affects in achieving those sustainable steps through the intellectual and practical development in the technological and communication domain and the sub-techniques of the artificial intelligence which have been produced as a result of this development. The objective of this research is to know the role of the artificial intelligence in enhancing the sustainability of the eco-tourism projects in Lattakia governorate. To achieve the goal of the research it has been depended on the analytical descriptive method to describe and analyze the benefits of the investing the artificial intelligence on the sustainable of the eco-tourism projects depending on the techniques of the artificial intelligence represented by mechanical learning, deep learning, neural nets, expert systems, intelligent agents and the genetic algorisms. This study has reached several results the most important of which is that employing the artificial intelligence achieves benefits to the eco-tourism projects like predicting the tourist demand and support the sustainable activities and enhancing the competitive aspect.