The effect of fractional pricing, discount pricing, and package pricing strategies on the intention of buying by the Syrian consumer A field study on retail clothing stores in Damascus. Damascus University Journal for the economic and Political sciences , [S. l.], v. 35, n. 2, 2021. Disponível em: https://journal.damascusuniversity.edu.sy/index.php/ecoj/article/view/596. Acesso em: 18 jun. 2026.